I Like Giving Brand

Design, Writing, Photography, Creative Direction, Digital Strategy, Brand Strategy, Film Productions, Book Design, Film Direction

Opportunity

We were asked to help create and launch a new brand to inspire the world to live generously.

Approach

We started with the simple truth that a generous world is a better world. Then we developed a Behavior Change Model to serve as a guide for moving people from awareness to action. We created diverse assets rooted in story because we know if we can get people to see themselves in a story, they are most likely to change the way they think and act.

We developed a comprehensive brand to include original content, a campaign, a series of short films, a logo, a website, social media, print materials, photography and a book.

Result

I Like Giving was born and went from being a small nonprofit startup to a national success with over 100k followers practically overnight. The films have amassed over 50 million views, each capturing a remarkable story about what’s possible when we live generously. The interactive website created engagement with audiences across the globe. Their book was named a bestseller and also one of the top inspirational books of the year.