JRuiter Brand Development

Creative Direction, Film Direction, Film Post Production, Film Production, Graphic Design, Strategy, Writing

Opportunity

We were asked to help push a brand that would disrupt conventional thinking and get people to imagine what could be.

Approach

Industrial designer, Joey Ruiter, creates futuristic builds that challenge convention and explore what is seemingly impossible. We knew we needed to develop a brand that would spark curiosity just like his builds. We started by cultivating our own obsession for curiosity and used that as our foundation. This led us to wonder all sorts of things like how we could shoot a film that looked like we were on the surface of the moon, or what it might be like to capture photography with an 8-foot bear. In addition to film and photography, we developed content and a website to showcase his work. We’ve been partnering with JRuiter for over a decade, helping bring his ideas alive for the masses.

Result

Our award-winning films have received millions of impressions and have been featured on Top Gear, LA Times and DriveTribe, to name a few. Two of the films were on a year-long exhibition at the world-class Petersen Museum in Los Angeles.