Steelcase Global Launch Film

Opportunity

When Steelcase reinvented their most successful task chair, they engaged us to help them with a global relaunch.

Approach

With Steelcase being the largest office furniture manufacturer in the world, they know a thing or two about what makes a great chair. They already had a great chair, a bestseller in fact, but they pushed to make it even better. Drawing on our deep understanding of their brand from having worked with them for over a decade, we got to work right away crafting the design story. We collaborated with key teams from the executives to the marketing department to make sure we were creating a clear and strategic piece for a successful launch.

We hustled on a short timeframe to get concepts, scripts, storyboards, locations, crew, talent and furniture specs together…all within budget. Utilizing an efficient but talented crew, we captured, edited and refined until we reached a deliverable that exceeded the client’s expectations.

Result

The result was a showcase film for Steelcase’s global launch at Neocon where they landed their highest traffic numbers on record. The film was utilized in media outlets and showrooms around the world and became the new standard for product launch films.