Ford Branded Environments

Experience Design, Strategy, Storytelling, Visual Design, Wayfinding + Signage

Opportunity

Ford Motor Company wanted to spark collaboration between employees, clients, and guests at its new Research and Innovation Center in Palo Alto, CA.

Approach

Working closely with the Ford team, we developed inspirational wayfinding logic and vision enhancing content. Our solutions included signage, strategic branding, and an experience design that guides people through the space and creates opportunities for impromptu interactions.

Result

• The environment inspired collaboration and strengthened connections
• The project reinforced Ford’s commitment to innovation and human-centered design

This project was originally completed by designvox, now part of Baas.