Adidas Brand Development

Campaign Development, Campaign Voice, Consumer Journey, Visual Language

Opportunity

When an iconic brand collides with one of the most unique personalities in sports, the results need to be more than pretty. Aaron Rodgers approached Baas to concept a new product line that would stand out from typical athlete collaborations.

Approach

We started by sitting down with Rodgers, diving deep into his journey and what makes him different from so many other athletes. We built a brand concept and proposed a digital campaign around the man himself: intelligent, elevated, and rooted in the gritty pursuit of greatness.    

“This work is beyond phenomenal, you exceeded all my expectations. Adidas loved the work.”

Aaron Rodgers
NFL Quarterback