SpringHill Campaign

Campaign Voice, Concept Development, Creative Direction, Strategy, Visual Language

Opportunity

SpringHill is one of the nation’s largest faith-based camps, and for 20-plus years, we’ve guided them on brand strategy, experience design, and marketing. With childhood dramatically reshaped by phones, social media, and rising mental health concerns, SpringHill needed to reposition camp as more relevant than ever—a place where kids can unplug, build resilience, and grow in faith during an anxious age.

Approach

We began by diving into the concerns of today’s parents, drawing insights from cultural research and books like The Anxious Generation, to better understand the growing unease about kids’ screen time, social pressures, and emotional well-being. Using these insights, we developed a campaign strategy and playful creative, showing parents and kids alike that the great outdoors is greater than ever. More fun than ever. And more relevant than ever. A place where kids can unplug, grow, and truly connect with others.

Result

• The campaign positioned SpringHill as not just a summer tradition, but a transformative experience for this generation
• Staying true to their mission, we helped SpringHill continue to lead in faith-based youth experiences