Opportunity

As OFS desired to unify and redefine its brand, they needed a content strategy that would elevate their purpose, reflect the deep values embedded in their organization, and build a meaningful community of like-minded people.

Approach

We developed a storytelling platform, Imagine a Place, that centered on the power of place—how environments and places shape lives, relationships, and experiences. Through a combination of original short films, a photo rich annual journal, and a content media strategy, we shared compelling stories of individuals, unique places, and communities. Each episode offered a window into the emotional and functional role that place plays in people’s lives, serving as a powerful expression of OFS’s brand ethos.

Result

• Imagine a Place became a cornerstone of OFS’s brand expression—deepening relationships with clients, inspiring internal teams, and opening new conversations across the industry. 

• By anchoring the brand in human-centered narratives, OFS established itself not just as a furniture manufacturer, but as a company that puts people first.

This project was originally completed by designvox, now part of Baas.



Changing market perception through original content.

To strengthen its connection with the architecture and design community, OFS launched the Imagine a Place annual journal, expanding the reach of the short film series. The publication  increased awareness for OFS as a human-centered brand within the design market.