We are a strategic creative firm who shapes brands and ideas that influence change.
About us
We help our clients find clarity and cut through the noise to achieve their potential and grow beyond their goals.
Brand Development
Deep understanding starts with a deep dive. From those findings, we build brand vision, strategy and story that serve as the foundation for clear and meaningful brand connections.
Campaigns and Films
In a competitive and oversaturated market, we create deliverables that get attention in the moment and leave a lasting impression.
Culture and Experience
The best brands are built from the inside out. When organizations face complex challenges, we discover ways to unify and inspire people towards positive change.
Our capabilities
- Brand Strategy
- Marketing Strategy
- Content Strategy
- Multifaceted Campaigns
- Animation + Motion Design
- Film + Photography
- Digital, Interactive + Print Media
- Branded Environments + Experiences
- Leadership Consulting
- Culture Change
Our approach
Everything we do is grounded in story and strategy, an approach that creates deep understanding and meaningful connection.
We apply a process we’ve spent the last 20+ years refining—blending strategic insights with compelling narratives to develop unique creative solutions.
The best ideas, brands and cultures are the ones we feel connected to. What we’ve found time and time again is that stories connect us.
We've worked with big brands, critical nonprofits and visionary entrepreneurs who've invited us to partner with them to do influential work.
Featured Storytelling
We love a good story. We picked these ones for Lilly because they reflect challenges and desires that you know well—how to tell a deeply human and compelling story connecting with people in some of their most vulnerable moments. How to help an audience find themselves in that story. And how to do all of that in an industry that is highly regulated.
Tekton
Bob’s Story - Restoring the Past
Tekton set out not only to make the best hand tools you will ever own, but to disrupt the industry with a brand who puts their philosophy at the center instead of their products. To bring their philosophy to life, we created a series of short films that challenged people to get ideas out of their heads and into their hands. It started with Bob, who passionately restores old boats to preserve the past and create a richer future for all of us.
Corewell Health
Brand Story - We can.
As part of a multifaceted brand campaign, we created this short film that reflects the heart of what Corewell Health stands for. Life is full of ups and downs and everything in between—and we saw an opportunity to showcase a brand that’s not only real and deeply human, but powered by an unwavering optimism that reminds us that together, we can.
This :30 TV spot was created for TV and adapted into multiple cutdowns for various media channels.
Helen DeVos Children’s Hospital
Claire’s Story - There’s Always a Way
To position Helen Devos Children’s Hospital as a leader in innovation, we created a series of digital shorts that brought their extraordinary work to life. We discovered a passionate team curing unknown diseases, inventing unbelievable technology, and performing unheard-of procedures. Then we met the toughest kids around, like Claire, who showed us that sickness is not weakness. This was a team doing impossible things inspired by children overcoming impossible odds.
This is an example of a lower-budget deliverable that still told a strong story and was adapted into multiple cutdowns for a variety of uses.
Kelley Uustal Trial Attorneys
Gage’s Story - The Fight for Gage
Kelley Uustal is known for taking on the toughest cases, no matter the odds, because victories mean everything to those who have been wrongfully harmed. As part of a full campaign, we created a series of short films to capture what personal victory looks like for those who thought it wasn’t possible. Gage’s story captures the resilience, determination, and justice it takes to move forward.
Featured Case Studies
Our work is rooted in storytelling, and that doesn’t stop with film. We build full-scale brands and campaigns that connect across platforms, with executions tailored for every format. Here are a few.
Corewell Health
Campaign
After helping Corewell Health develop a bold new brand, we helped them launch it to stand out in a crowded, competitive market.
We developed an omnichannel approach designed for broad reach—leveraging outdoor, print, digital, social media, and a Super Bowl TV spot that gained millions of views.
Through bold statements, powerful portraits, and personal stories, we brought the brand to life—showcasing a mindset and capability that stops at nothing in the pursuit of better health. The message was clear: no matter the challenge, the answer remains the same—We can.
Their brand strength index increased by as much as 50%, and they surpassed unaided awareness goals by 35%.
Brand Strategy
Campaign Development
Campaign Guidelines
Photography
Storytelling
Video
OFS
Imagine A Place
OFS partnered with us to clarify their brand and cast a vision for the future. As a part of that body of work, we built a content strategy to elevate their purpose, reflect the deep values embedded in their organization, and build a meaningful community of like-minded people.
We developed a storytelling platform, Imagine a Place, that centered on the power of place—how environments and places shape lives, relationships, and experiences.
Through a combination of original short films, a photo-rich annual journal, and media strategy, we shared compelling stories that served as a powerful expression of OFS’s brand ethos.
Brand Media Platform
Brand Strategy
Communication Strategy
Design + Art Direction
Photography
Series Creative Direction
Storytelling
Thought Leadership Strategy
Video
Writing
Helen DeVos Children's Hospital
Campaign
Helen DeVos Children’s Hospital is leading the way nationally with research, technology, and innovation. The only problem was no one knew about it. We were asked to create a bold campaign that would put them on the map across Michigan and position them as a place of innovation. Through photography and film, across digital and print, the campaign told a powerful story: it’s only impossible until it isn’t.
In the first four weeks, it generated nearly 11 million impressions and increased website engagement by more than 50%. It was the hospital’s most influential campaign to date.
Brand Strategy
Brand Narrative Development
Digital Strategy
Creative Direction
Concept Development
Design
Copywriting
Photography
Film Concept Development
Film Production
This is the work I dreamed of doing when I came here.
— Jeremy Harper
Chief Marketing and Consumer Experience Officer, Spectrum Health
This campaign has been more successful than we could have ever imagined. We are seeing and feeling the benefits.
— Hossain Marandi, MD MBA FACHE
President and Department Chief, Spectrum Health, Helen DeVos Children’s Hospital
Full Portfolio
To see more, take a look at our full portfolio.
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