OFS Brand Development
Opportunity
As a family-owned furniture company neared its 80th anniversary, OFS needed to clarify their brand presence to better represent the new vision for the future of the company. They asked us to help redefine and reposition their brand.
Approach
Through extensive market research, we identified the current perceptions of OFS. This baseline data drove the decision to combine five individual brands under one parent brand. We developed a compelling brand story connecting the OFS identity and heritage to the company’s future plans. This story helped align the executive team on the direction the company was about to take. From this foundation, we developed a new brand, including: identity and brand standards, business systems, product communications, signage system, communication principles, a thought leadership platform, and a new website.
Result
• The brand transformation significantly changed the market’s perception of OFS
• Increased year-over-year sales
• OFS is now considered a thought leader in the industry
This project was originally completed by designvox, now part of Baas.
As a part of the OFS body of work, we built a content strategy to elevate their purpose, reflect the deep values embedded in their organization, and build a meaningful community of like-minded people.
We developed a storytelling platform, Imagine a Place, that centered on the power of place—how environments and places shape lives, relationships, and experiences.
