Elements Brand Development

Brand Guidelines, Brand Strategy, Collateral + Templates, Communication Strategy, Corporate Identity + Logo

Opportunity

Elements is a leading dealer in the contract furniture industry. As the company added new services and product offerings, they needed to reposition the brand through a clear, concise, and inspiring brand story.

Approach

We developed a memorable and compelling brand story for Elements, positioning them as a partner who creates inspiring spaces that bring out the best in people. Speaking to both internal and external audiences, this brand story was expressed through a new identity, brand guidelines, marketing communications, and a capabilities book.

Result

The brand repositioning inspired continued growth and expansion.

This project was originally completed by designvox, now part of Baas.