Meijer Experience Innovation

Opportunity

Facing increasing pressure from competition, one of the country’s largest grocery retailers needed to rethink its deli and bakery experience. The challenge was to identify unmet customer needs and figure out ways to meet them.

Approach

We started by stepping into the customers’ shoes — watching, listening, and discovering the factors that shape their shopping experiences. Through meaningful conversations and observations, we uncovered what mattered most to them.

To bring these insights to life, we collaborated with Meijer leadership to brainstorm and prototype potential solutions. By collaborating on customer-focused solutions, we were able to introduce entirely new service methods. This process was then implemented across multiple locations for company-wide impact.

Result

• Helped create a completely new Meijer concept store
• Elevated internal perceptions of the Meijer customer insights team as strategic visionaries

This project was originally completed by designvox, now part of Baas.