Corewell Health Campaign

Brand Strategy, Campaign Development, Campaign Guidelines, Photography, Storytelling, Video

Opportunity

With a bold new brand in place, Corewell Health needed to launch the brand so that it stood out in a crowded and competitive market. It needed to become more than just recognizable but also a symbol of a trustworthy industry leader—so that when people needed support most, they would know exactly where to turn.

Approach

We launched the brand with an omnichannel approach designed for broad reach—leveraging outdoor, print, digital, social media, and a Super Bowl TV spot that gained millions of views. Our goal was to help people not just know, but experience Corewell Health’s relentless spirit and resilient optimism. Through bold statements, powerful portraits, and personal stories, we brought the brand to life—showcasing a mindset and capability that stops at nothing in the pursuit of better health. The message was clear: no matter the challenge, the answer remains the same—We can.

Result

• Brand strength index increased by as much as 50%
• Surpassed unaided awareness goals by 35%